The Entrepreneurship Experience

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Student Products

How did these students reach numbers that companies wish for?

Our Program was provided to 8 middle schoolers over June 17th to June 28th in the Charles River YMCA. Over the course of just 2 weeks, two teams of 4 students had these metrics.

Week 1

Skillset Building

Students identified target customer groups, conducted secondary research, and validated their assumptions through customer interviews, leading to final product designs, pricing, and descriptions. They concluded the week by launching their products, developing comprehensive marketing plans, and setting goals for key metrics to achieve by the following Monday.

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Week 2

Learn by Failure

Students analyzed their performance metrics, identified shortcomings in sales, and responded with increased engagement and innovative problem-solving, embodying the concept of learning by failure. They delved into analytics to refine their marketing strategies, deepened their understanding of finances, and explored the topic of raising money, culminating in final presentations where they pitched their products and future plans to their parents, who acted as potential investors.

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Future

After the Program

We saw their engagement and efficiency grow tremendously as the program continued. One of the best things about our program is that their products stay on our marketplace even after the program ends for as long as they are engaged and making sales. They can see their live product analytics on our website. Students are working towards more sales and even more products. Some students are starting new businesses and using the strategies they learned in the program. This is what DesignMy Education is all about. This was our first pilot. We can’t wait for what is to come. 

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Frequently Asked Questions!

Are students creating a real product?

During this program, students will work in their teams to design a real product. They choose one of the 950, Printify, print-on-demand products that range from clothes to bags and water bottles. Then they design the product. After coming up with their final product variation and design they provide us with the details and we add the product to our website marketplace.

Where do they sell? How can people buy it?

We upload their products to our website marketplace. Over here anyone can purchase this product like any other e-commerce product.

Do they actually market to real people?

Students create real marketing plans to reach their actual target group. They can come up with various marketing techniques such as email marketing, social media and in person marketing with fliers.

Do students get their profits?

Yes! Students get their product profits two weeks after the program ends. It is delivered to the parents as an Amazon Gift Card. After the program ends, if the students are still making more sales then their profits are sent monthly to their parents.